7 Ways to Attract New Customers in US Logistics
Each of these methods is quite specific and has its own characteristics, and
also requires a specific strategy. We will go through each item separately.
1st way – visiting exhibitions and events
It is necessary to attend transport forums, exhibitions and events in order to
just to see what’s new on the market and how competitors are doing.
To attract new customers, you need to go to exhibitions of specific
destinations where customers come from. Let’s say if your transport can
transport building materials, then you definitely need to visit
exhibitions where these products are presented. By the way, it’s much easier
than making cold calls. You can immediately communicate with the management,
arrange a meeting or stipulate immediately the terms of cooperation.
Method 2 – phone calls
Many can immediately say that this is a non-working tool. Not a single client
ready to buy goods by phone, and many hung up in annoyance.
But we treat this point a little differently. Calls need to be made
they are useful only when you have prepared a conversation script in advance.
You must communicate in such a way that the client is interested and
felt the benefits that he can get by working with you.
In other words, if you say “hello, let’s work together”, the client
will not see any benefit in this proposal.
3 way – mailing and e-mail
Of course, many do not like spam, but we do not say that you should send mailings
every week. We recommend sending monthly newsletters. So you remind
customer about yourself and give him a benefit. Take and write just one good
letter once a month. A certain percentage will unsubscribe from you, and this is also good.
After all, why do you need a database that contains customers that are not interesting to you.
If you are useful to the customer, they will follow you, remember you and when they have
If there is a need, they will call you first.
4 way – contact a broker
This is an effective and reliable method that will lead you to the result.
The advantage is also that you will have additional
protection during the transportation of goods. Freight broker is
an interested person in search of a good organization from which he will receive
worthy reward for their work.
Modern brokers work in a variety of areas. They represent
an important link between the parties providing various kinds of services.
5 way – direct contracts
This is perhaps one of the most useful and most convenient ways to attract
new clients. These are partners with whom you work directly.
In other words, if you have entered into a contract with a large company, you have
there will always be work, which means that you will be provided with good earnings.
Method 6 – online sources
Today there is a huge amount of resources on the net, where manufacturers and
cargo carriers of goods change offers. This is the so-called stock market.
where you can choose the cargo, apply with a proposal for the provision of services.
7 way – social networks
At the present time, this is a very powerful tool that allows you to attract
new customers. Very often, companies make their page on a social network,
without taking care of it. Of course, such a resource will not be beneficial. We
We advise you to approach this issue professionally. You, as a business owner,
you are an expert in your field, so it will not be superfluous to start a personal blog, in
in which you will talk about cases, situations, the life of a company that
happening. Many people are very interested in this, not only in order to buy something from you, but also
perhaps to cooperate with you or to get a job with you. Thanks to
your blog, you and your company will be recognizable, respectively, the level
confidence in you will be much higher.
We looked at 7 working ways that will make it easy to find new
clients and provide you with a good income on an ongoing basis.